Why natural?

Many women do not wear fragrance, even though they would like to, because they experience headaches, rashes, tickly coughs, nausea, or find them drying or irritating to the skin. Or – they choose not to, because they are aware of the contents of the formulations.

Purity Fragrances are ideal for those who react to mainstream fragrances and to fragrances where ethanol or alcohol is used as the main ingredient.

Purity Fragrances offers a totally new natural alternative in eau  de toilettes.
Free from – Ethanol, Parabens, Phthalates, Polyethylene Glycol’s (PEG’s), Colours and Synthetic Fragrance.


  • Truly unique – the first and only natural fragrance of its kind in the world
  • Water based
  • NZ created and produced
  • Synthetic fragrance and ethanol/alcohol free
  • Vegan
  • Not tested on animals
  • Soft on the skin and moisturising
  • Mainly eco certified ingredients
  • does not mark clothing or skin
  • Does not ‘bruise’ when rubbed between skin
  • Subtle